Details

ISBN/EAN: 978-1-529-38617-2
Einband: Paperback
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Erschienen am:
Sprache:
English
Umfang:
XIV, 418 S.
Format (T/L/B):
2.8 x 19.8 x 13 cm

Hersteller:
Hodder & Stoughton Ltd.
zoe.rutherford@hachette.co.uk
50 Victoria Embankment
GB LONDON EC4Y 0DZ


Importeur:
Petersen Buchimport GmbH
Vertrieb
gpsr@petersen-buchimport.com
Weidestraße 122 a
DE 22083 Hamburg
www.petersen-buchimport.com/gpsr
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If Then

How One Data Company Invented the Future

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Beschreibung

Longlisted for the 2020 Financial Times / McKinsey Business Book of the Year. Back in the 1960s, long before the denizens of Silicon Valley were infiltrating every facet of our lives, the smart men and women of The Simulmatics Corporation were creating algorithms to predict and even influence human behaviour. Jill Lepore reveals how this forgotten company invented the data-weapons of the future.